It's that I gave it to them," Ham said in a tweet. "At the end of the day, the problem here is not that Spotify stole my idea. However, whether or not Ham’s claims are recognized by Spotify, the situation highlights a larger issue regarding internships, credit, and art as a whole. Most agree Ham played a large role in the design of Spotify Wrapped. ” Despite th is statement, the evidence still says otherwise. As expected, Spotify denied that Ham prompted the campaign, claiming that, “ While ideas generated during Spotify’s internship program have on occasion informed campaigns and products, based on our internal review, that is not the case here with Spotify Wrapped. With enough traction, media outlets reached out to Spotify inquiring about the invention of Wrapped. Ham’s tweets soon went viral, eliciting outrage from thousands. Ham provided the images and graphics she constructed for her final project at the company, displaying uncanny resemblances to the current design of Spotify Wrapped. She said she created the Spotify Wrapped idea during a summer 2019 internship.
SPOTIFY WRAPPED SERIES
In December 2020, when Spotify Wrapped was officially made into a colorful series of social media graphics, Howard alumnus Jewel Ham came forward on Twitter and addressed her uncredited role in inventing the platform. Though undoubtedly genius, the implementation of this concept came with backlash from social media users. Music narrates people’s most emotional moments and their most valued identities, so people have jumped on the opportunity to display it. You could now show the world that you streamed Moon Song by Phoebe Bridgers 30 times in a row, or that you were in the top 0.005% of your favorite artist’s listeners. Brand new personal insights such as listening time, soundtrack themes, and bingeable songs all made the public eager to share their personalized data online. Soon enough, “Your Year in Music” morphed into Spotify Wrapped, the marketable series of graphics that users could virtually show to all their friends and followers. Users only received a personal link to view their listening habits of the year, so posting it online wasn’t the norm. However, in its infancy, Spotify Wrapped wasn’t nearly as socially dominant. Since then, in one form or another, users have been able to gain insights into their most-played (and presumably favorite) songs and artists of the past year. The basic concepts of Spotify Wrapped-viewing your year in music-has existed since 2015. However, though the product is wildly successful, its creation has faced controversy. The idea of receiving your most personal songs and musicians of the year wrapped up in a pretty bow seems perfect. Since its first year, Spotify Wrapped has been providing a generation obsessed with astrology and MBTI personality types another invaluable method of broadcasting our identity to the internet. To teenagers on the internet, present company included, the beginning of December no longer marks the long-awaited holiday season, but rather the release of Spotify Wrapped. It seems the most wonderful time of the year has officially been overshadowed.
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